FAQ for ASIN Report

Last modified: 2018-12-14

What is ASIN report?

It is Internal A9 data directly exported from Amazon, that’s means the database is 100% accurate!


The ASIN report can not only show you the search volume, click volume, purchase amount and sales of the ASIN’s organic keywords for the past three months but also the percentage of all keyword from different dimensions. NOTE it does not include keywords and sales information generated by other channels, such as the link outside station, category navigation, related product recommendations, CPC advertisements, and deal website.


There are two version of the ASIN report, 1.0 and 2.0, The version 1.0 ASIN report only includes organic keyword data and daily organic sales , The version 2.0 ASIN report adds the weekly FBA shipping details and real sales data of hijackers to the 1.0 report.


It is suggested to get 3-5 reports for the same category product at a time, because the data would be more objective and the price would be much cheaper.


Generally 2-3 business days can be obtained (weekends and holidays postponed), please go to the seller Elf user system to submit ASIN report orders.

 

How to interpret each data point:

  • Keywords by Searches: Keywords that people used to search on Amazon and this ASIN appeared.
  • Search Ratio: Among all the organic impressions received by this ASIN, how many percentage is generated by each keyword.
  • Keywords by Clicks: Keywords that people used to search on Amazon and triggered a click to that ASIN.
  • Click Ratio: Among all the organic clicks received by this ASIN, how many percentage is generated by each keyword.
  • Keywords by Add to Cart: Keywords that people used to search on Amazon and added it to their shopping cart.
  • Add to Cart Ratio: Among all the organic add-to-card received by this ASIN, how many percentage is generated by each keyword.
  • Keywords by Purchases: Keywords that people used to search on Amazon and bought that product.
  • Purchase Ratio: Among all the organic sales received by this ASIN, how many percentage is generated by each keyword.
  • Search Department & Ratio: Under which departments these organic searches are done, and the percentage of each department.


Which kind of ASIN can be exported the keyword data, parent ASIN or child ASIN?

It’s certainly the child ASIN of all market places of Amazon.

It's best to search the target ASIN code in the Amazon search box first. If the search result of the ASIN code is the listing what you want, it’s the right ASIN code.


Why the sales amount in the “Daily Sales from Search” and “Daily Sales” two tables has a big difference?

The sales volume data in the “Daily Sales from Search” table is the sales volume generated from keywords search on Amazon search box, which means the figure does not include the sales volume generated from other channels, such as the link outside station, category navigation, related product recommendations, CPC advertisements, and deal website.


Daily Sales is daily sales data;

It includes the total sales volume of orders generated by search channel and other all channels, such as the link outside station, category navigation, related product recommendations, CPC advertisements, and deal website.

 

Why are the keywords of the variant ASIN so little?

The ASIN with too many variants has very few keyword data recorded in the Amazon background, especially those ASINs whose keywords are low-ranking, because some ASINs’ traffics are basically based on the exposure of other variant ASINs.


Suppose that we export a report of one ASIN which is called ASIN B, When the user searches for a keyword, he sees another variant which is called ASIN A under the same parent ASIN as ASIN B. If one user clicks ASIN A and enters the listing but then browses through the ASIN B, which will result that the Amazon system cannot identify the keyword which brought traffic.


Therefore, when purchasing the ASIN report, it had better to select the ASIN with excellent performance.


Sample of ASIN report 1.0

Sample of ASIN report 2.0